Exec. Social Media Manager

Required Qualifications & Experience 4-7 years of hands-on social media management experience, preferably in a consumer-facing brand or digital agency . Proven track record of delivering organic growth and engagement through strategic and tactical efforts. Deep knowledge of social platform algorithms , content types, audience behavior, and best practices. Strong command of analytics tools , and ability to draw actionable insights from data. Prior experience in leading a social media team ; able to balance team oversight with personal execution. Key Competencies Strategic mindset with a creative flair Excellent copywriting and communication skills Analytical and insights-oriented Highly collaborative with cross-functional agility Fast learner and adaptive to digital evolution Outcome-focused and self-motivated Bonus Points For Experience working on large-scale campaigns or real-time trend jacking Prior experience in brand building from ground-up via social media Familiarity with social listening tools like Brand watch or Meltwater Strategy & Execution Develop and execute a holistic social media strategy aligned with brand objectives, campaign calendars, and target audience behavior. Translate broader marketing goals into platform-specific plans across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest. Collaborate with the content and design teams to create monthly/weekly content calendars , ensuring alignment with marketing campaigns and brand tone. Content & Community Management Guide the ideation and creation of compelling, platform-native content (static, video, interactive). Ensure real-time engagement with audiences and community management that s responsive and consistent. Monitor conversations, brand mentions, and trends to identify moment marketing opportunities. Analytics & Performance Tracking Own the reporting and performance analysis of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics). Set clear KPIs for organic growth , engagement, reach, and conversions, and continuously optimize efforts based on data. Create weekly/monthly dashboards and share insights with leadership and cross-functional teams. Platform Expertise & Innovation Stay updated with algorithm changes, new platform features, and emerging formats ; experiment with innovative approaches to maximize visibility and engagement. Propose new tools or technologies that can enhance performance, scheduling, or listening. Team Leadership & Collaboration Lead and mentor a team of social media executives, and interns. Facilitate internal reviews, training, and performance check-ins to ensure a high-performance culture . Collaborate with Brand, PR, Performance Marketing, and Creative to ensure cross-channel synergy .