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Product Marketing Specialist

Zf Lifetec India · Chennai

📅 06/08/2026
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Your Tasks: Development and execution of product and marketing strategies as part of annual strategic planning, Identification of customer needs and market trends. Development of new product initiatives and identifying of new business opportunities Ensuring alignment of marketing and product development process, participation in development projects & development of value propositions and price positioning Creation of marketing communication concepts, catalog creation & managing profitable product portfolio pipeline Shared responsibility for sales and margin (together with sales teams) Your Profile: Degree in engineering or business administration education, with focus on sales and marketing. (Candidate with AFTER MARKET experience only preferred) 6 to 12 years of experience in product management or strategic marketing management Knowledge about product life-cycle management in Automotive/commercial vehicle industry Experience in automotive workshop business development, service business will be an asset, Strategic thinking, Good communication skills Creativity, result driven and financial skills, willingness to travel Knowledge of IT tools like SAP, Microsoft applications, Tableau/Power BI and PLM
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For people searching Marketing

27,322 marketing jobs are open right now

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27.322Jobs
5.920SG
62%EN

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In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.

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