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Job Responsibilities: Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools. Evaluates customers online behavior and provides insights and recommendations for further enhancements to the guest experience. Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments. Analyze sales funnels and customer intent Measure ROI of online and offline advertising campaigns Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement Track email campaign metrics (delivery, open, click-through rates) Monitor budget distribution and performance of paid ad campaigns Conduct competitive research and analyze benchmarking data Recommend website and campaign optimizations Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc) Work closely with sales and marketing teams to identify opportunities for new client acquisition Qualifications / Skills: Proficient in marketing research and statistical analysis Excellent analytical skills and a high degree of business acumen Strong organizational, communication and presentation skills