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Understanding the market potential Cold calling and gathering sales Intelligence Creating and maintaining Database of prospective clients Maintaining the funnel of the customer, follow up Should have experience of B2B lead generation. Should have experience in fixing up meetings and appointments with potential clients Experience of IT Sales (Software and Software Services) will be an added advantage Other Skills: Candidate should be an MBA from a reputed organization Candidate should have 2 to 5 years of experience Excellent Communication, interpersonal and analytical skills Fast learner and a multitasked Self-Motivated