Search Ops

Qualifications/Requirements ● 2+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting ● Well-versed in paid search keyword research, ad copy build outs, automated bid strategy, copy, and landing page test development, as well as all other daily optimization tactics ● Strong working knowledge in keyword match type (Exact, Phrase, and Broad), Responsive Search Ads, SQR review, auction insights report, and validating recommendations tab from Google Ads UI ● Experience managing B2C and B2B acquisition campaigns and had proven success driving campaign performance efficiency ● Strong ability to monitor campaign performance based on goal/KPI, identify issues, and propose ideas for optimizations ● Ability to write performance insights, identify trends, and analyze the drivers behind those and opportunities to optimize Tool/Hard skills ● Proficient in Google Ads and Bing Ads. Use it daily in previous jobs and familiar with Google Ads Editor for bulk creation/edit and troubleshooting ● Proficient in both Excel and PPT; Well versed in pivot table, pivot chart, & conditional formatting ● Basic knowledge in tracking/floodlight tagging Soft skills ● Extremely strong attention to detail, proactive in QA his/her own work before delivery, and able to follow instructions with great accuracy ● Ability to meet deadlines and ask questions in a timely and proactive manner to prevent delays in deliverables ● Strong communication skills both in writing and verbal; willing to take feedback and take immediate action on it ● Supervisor experience preferred, to be able to coach and train junior members to ensure quality deliverable. ● Graduate in any field. ● Comfortable working for US shifts or any shifts as per business needs.