Performance Marketer

Description We are seeking a Performance Marketer to join our dynamic marketing team in India. The ideal candidate will have 1-3 years of experience in performance marketing and be passionate about driving results through data-driven strategies. Responsibilities Develop and implement data-driven marketing strategies to optimize performance across various digital channels. Analyze campaign performance metrics and provide insights for continuous improvement. Manage and allocate budgets for marketing campaigns to maximize ROI. Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives. Conduct A/B testing to evaluate campaign effectiveness and make data-informed decisions. Skills and Qualifications 1-3 years of experience in performance marketing or related field. Strong understanding of digital marketing channels including SEM, SEO, social media, and email marketing. Proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and other performance tracking software. Experience with A/B testing and conversion rate optimization techniques. Familiarity with marketing automation platforms and CRM systems.