Commerce Operations Supervisor - Multi Retailer

Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML. Supervisor, Commerce Operations - Multi Retailer Position Summary The Supervisor, Commerce Operations is responsible for day-to-day digital shelf stewardship AND commercial performance support across a portfolio of retail partners including Target, Kroger, Sam's Club, and mid-to-long-tail retailers (Food, Drug, DIY). This role serves as the operational backbone for our CPG clients, ensuring product content is accurate, compliant, and discoverable while also providing trading intelligence, competitive monitoring, and structured client reporting with clear recommendations. This is a client-facing role. The Supervisor delivers monthly reporting meetings, triages platform alerts, executes approved optimizations and provides proactive recommendations that improve digital shelf health, commercial performance, and retailer readiness. They operate VML Commerce dashboards, retailer native portals, Profitero as primary tools, translating automated data into actionable insight for clients’ Omni-marketing and Sales teams. The ideal candidate combines digital shelf operations experience with commercial acumen: comfortable discussing content compliance and category share trends in the same client meeting. Key Responsibilities Digital Shelf Operations & Content Stewardship Own operational health of the digital shelf across Target, Kroger, Sam's Club, and assigned mid-tail retailers Execute product content updates Submit and maintain content through retailer portals, Salsify, and syndication platforms Verify syndication outcomes and monitor publication status Validate product data accuracy, taxonomy, and retailer-specific requirements prior to publication Implement pre-syndication readiness checklist Content Monitoring, Alert Triage & Quality Assurance Assess alert severity, identify root cause (retailer overwrite vs. syndication failure vs. data quality issue), and route to appropriate owner with recommended action Perform manual PDP audits for retailers not covered by Profitero (Food, Drug, DIY) on monthly cadence Monitor content contribution scores, retailer compliance scorecards, and publication health Escalate systemic issues and recurring patterns for structural resolution Commercial Performance Support & Trading Intelligence Prepare and deliver monthly competitive pricing snapshots for Tier 3-5 retailers using syndicated data (Nielsen, Circana, 84.51°) Maintain quarterly category share tracking: is client gaining or losing vs. competition at total category level Flag new entrant detections, delistings, and major competitive price shifts within 1 week of occurrence Support line review preparation and QBR data pulls for Target and Kroger Sales teams Client Reporting & Insight Delivery Deliver monthly structured reporting meetings to Omni-marketing and Sales teams for assigned retailers Reports include: content health scorecard, search visibility trends, competitive positioning, and trading metrics — each with written "so what" and recommended actions Execute approved content changes resulting from search/keyword recommendations (title rewrites, bullet updates, image swaps) and brief the creative agency Pre-campaign retail-readiness verification: confirm products are content-complete and compliant before media spend activates Search & Optimization Execution Execute approved keyword and content optimizations Receive and apply cross-retailer optimization learnings from Amazon/Walmart teams Monitor share of search and organic rank for priority keywords (where data available via Profitero/retailer portals) Flag optimization opportunities when data suggests content underperformance Ticket & Workflow Management Manage daily ticket queues across retailer portals; prioritize by SLA and business impact Coordinate execution across Brand, Omni-marketing and Sales teams Track work through completion; provide status updates to stakeholders Resolve retailer publication issues, validation errors, and operational roadblocks Document recurring issues for root cause analysis and continuous improvement Documentation & Process Improvement Maintain retailer execution guides: portal processes, content requirements, ticket workflows, escalation paths Document brand-specific standards, retailer nuances, and client preferences for consistent execution Identify recurring manual activities and recommend automation opportunities (partner with Tech team) Contribute to ongoing refinement of managed service offerings based on client needs and retailer changes Cross-Retailer Coordination Receive monthly insight cascade, assess applicability to assigned retailers and execute relevant optimizations Share Tier 2-3 retailer insights back to Tier 1-2 teams where relevant Support Amazon/Walmart teams on overflow during peak periods (holiday, NPD surges) — cross-trained on core VC/SupplierOne workflows Participate in quarterly cross-retailer strategy review alongside full Retail Services team Qualifications Required: 3-5 years in eCommerce operations, digital shelf management, PIM or retail services Experience with Target and/or Kroger retailer portals and content requirements Proficiency with digital shelf intelligence platforms (Profitero, Stackline or equivalent) Experience with PIM/syndication platforms (Salsify, Syndigo or equivalent) Strong data fluency: can read dashboards, spot anomalies and write actionable "so whats" Client-facing communication skills: comfortable presenting findings and recommendations Exceptional attention to detail with ability to manage multiple concurrent retailer priorities Advanced Excel; comfortable with structured reporting Preferred: CPG industry experience (Home Care, Laundry, Air Care, Consumer Health or Food categories) Familiarity with GS1 standards and retailer content scorecards Experience with syndicated data sources (Nielsen, Circana, 84.51°) Understanding of retail media fundamentals (how content performance connects to paid search ROI) Experience in agency or managed services environment The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. _ $60,000 — $140,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. When you click "Submit Application", this will send any information you add below to VML. 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