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Overview We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities. The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation—accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making. This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact. This is a hybrid position based in our New York City office. What You’ll Own: AI & Automation Strategy Define and execute the AI and automation roadmap across the marketing and revenue technology stack Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations Marketing Execution Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact Brand Strategy Refine and evolve the company’s brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy Support employer branding initiatives by developing content and messaging that strengthen the company’s reputation, culture, and talent attraction efforts Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility Reporting & Measurement Define and report on success metrics for AI and automation initiatives Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue What You Have: 12+ years of related experience across marketing, program management, or product ownership roles within a complex organization Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution Experience with marketing automation, CRM systems, campaign management platforms, and reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau) Excellent leadership, communication, and change-management skills, with the ability to influence global functions and regions Experience managing marketing budgets, vendors, agencies, and technology investments What We Offer: The annual base salary range for this position is $200,000 to $275,000 . Additionally, this position is eligible for an annual discretionary bonus based on performance. You will also be eligible for the following benefits: 15 PTO days, 10 legal holidays, and sick days Comprehensive medical, dental, and vision plans Will match up to 10% of employee contribution for 401(k), life insurance, paid time-off and parental leave plans Commuter benefits and a corporate gym rate Development opportunities through the LinkedIn Learning platform Free snacks and beverages in the office Friday happy hour and “Summer Fridays” Year-round corporate athletic league Casual work environment, team building, and other social events About Guidepoint: Guidepoint powers end-to-end research workflows for the world’s best research teams. Backed by a global network of more than 2 million experts and over 1,600 employees, Guidepoint delivers real-time access to expertise, primary research, and actionable knowledge that help organizations make informed decisions. Through consultations, surveys, events, proprietary content, and AI-enabled tools, we support every stage of the decision-making process—from developing hypotheses and gathering insights to validating assumptions and building conviction for critical decisions. At Guidepoint, our success relies on the diversity of our employees, experts, and clients, which enables us to foster meaningful connections and a broad range of perspectives. We are committed to creating an inclusive and welcoming environment where individuals of all backgrounds, identities, and experiences can contribute and succeed. #LI-SG1 #LI-Hybrid Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location. Compensation $200,000 — $275,000 USD
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In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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