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About OfferUp OfferUp believes all value starts local. Our marketplace makes it easier for people and businesses to find more of what they need, right where they are—from great deals and secondhand finds to local services, rentals, jobs, and new customers. We’re building the next chapter of OfferUp, and Consumer Marketing has an important job to do: create future demand, capture existing demand efficiently, reactivate people who already know us, and connect our investment to our strongest local marketplaces. The role We’re looking for a hands-on paid acquisition marketer to own the day-to-day operation of our consumer media channels across Meta, Google and YouTube, TikTok, Snap, and emerging paid tests. This is a role for someone who can build and QA a campaign themselves, spot a performance shift before it becomes a problem, and explain what changed without hiding behind a dashboard. You’ll turn our broader growth strategy into clean, consistent execution: media planning, campaign setup, trafficking, pacing, optimization, platform QA, testing, troubleshooting, and weekly channel diagnostics. The sweet spot is someone who can live inside the platforms without getting trapped at platform altitude—operationally rigorous, analytically sharp, and always aware of the role each channel plays in the larger growth system. What you’ll do Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests. Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type. Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA. Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue. Deliver first-pass channel diagnostics: what changed, why we believe it changed, and what action should follow. Keep budgets pacing cleanly and surface risks, opportunities, and material variances early. Design disciplined tests across creative, audience, geography, placement, bidding strategy, and campaign objective. Partner with creative and growth leads to traffic new assets quickly and translate performance signals into useful creative feedback. Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes. Maintain clear campaign documentation and operating standards so our work is consistent, auditable, and easier to learn from. Contribute to weekly performance reporting and make clear recommendations about what to scale, adjust, pause, or investigate. What you’ll bring 5+ years of hands-on paid acquisition, performance marketing, or media-buying experience, ideally for a consumer app, paid media agency, or digital marketplace. Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns. Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred. Experience managing substantial, multi-channel budgets with strong pacing and forecasting discipline. Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking. Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement. The ability to distinguish between an auction problem, a creative problem, a targeting problem, a tracking problem, and normal performance variance. Experience creating test structures that produce interpretable results—not simply launching more variations. Excellent attention to detail without losing sight of the business question behind the work. Clear, concise communication and the confidence to surface misses, risks, and uncertainty early. A low-ego, high-ownership approach. You care more about getting to the right answer than protecting the first one. A media or performance agency background is strongly preferred. Extra credit Experience with geo-based media planning, DMA-level analysis, incrementality testing, or matched-market studies. Experience with retargeting, reactivation, reach-and-frequency campaigns, or upper-funnel video. Familiarity with BigQuery, Tableau, SQL, or similar analytics environments. Experience marketing a two-sided marketplace or a product whose value depends on local density. Experience working closely with creative teams, creators, or UGC production partners. What success looks like Our channels run cleanly, consistently, and without avoidable pacing or setup surprises. Every material campaign has a clear objective, test structure, and measurement plan. Weekly reporting quickly answers three questions: What changed? Why? What do we do next? Performance problems are surfaced early rather than explained late. Creative, audience, channel, and geo learnings reliably inform the next round of work. The broader Growth team spends less time maintaining the machinery and more time improving the growth system. Why OfferUp This is an opportunity to help evolve a nationally recognized consumer marketplace from a primarily lower-funnel acquisition model into a more sophisticated, full-funnel growth engine. You’ll inherit meaningful scale, established channels, ambitious creative work, and real business questions - not a playbook. You’ll have the room to make the operation sharper, the learning faster, and the connection between media investment and marketplace growth clearer for our nimble, collaborative team. Compensation: $145,000 - $160,000 OfferUp offers a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. Individual salaries within our ranges are determined through a variety of factors, including but not limited to education, experience, knowledge, skills, and geography. All roles will receive equity in OfferUp as part of their compensation, the amount of equity varying depending on the individual’s level and experience. Benefits (all US roles): In addition to our compensation package, this role is eligible to enroll in health insurance, healthcare savings and spending accounts, retirement savings benefits (401(k) plan with match), basic and voluntary life insurance, disability benefits, and paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays. In regard to vacation time, OfferUp has a flexible vacation policy, and, in general, full-time, exempt employees will be expected to take 3-5 weeks (15-30 days) of pre-planned vacation time per year. Vacation needs are flexible and will naturally vary from year to year based on individual circumstances and business needs. In regard to sick time, all full-time employees (exempt and non-exempt) will be granted 12 days (96 hours) of sick time per year (pro-rated if the start date is other than January 1). Your recruiter can share more details about specific benefits during the interview process. About OfferUp: OfferUp is dedicated to creating the simplest and most trusted way for people to buy, sell, and connect in their local communities. One of the top local marketplace apps for local buyers and sellers in the U.S., OfferUp makes it easy for people to discover more of what they need—from great deals and secondhand goods to jobs, services, home rentals, and more—right in their own communities. Our trusted platform empowers millions to connect, thrive, and move life forward. Available on iOS and Android, OfferUp has consistently ranked among the top shopping apps. Founded in 2011 and based in Bellevue, WA, OfferUp serves local markets nationwide and was used by more than 1 in 6 adults in the U.S. in 2024. OfferUp is backed by leading investors, including Andreessen Horowitz, Warburg Pincus, GGV Capital, T. Rowe Price, and Coatue Management. https://about.offerup.com More About OfferUp At a Glance Top 10 Shopping app in the App Store and Google Play Store for three years 15%+ of adults in several major markets use OfferUp every month (LA, Miami, Phoenix, Seattle, Las Vegas, Riverside, Orlando) OfferUp works directly with nearly 2000 US law enforcement agencies to build trust in local communities OfferUp is unleashing the power of local, and we’ve built a dynamic team to do it. To learn more about working at OfferUp, check out https://about.offerup.com/people OfferUp provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, OfferUp complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. OfferUp expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of OfferUp’s employees to perform their job duties may result in discipline up to and including discharge.
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In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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