Vice President, Digital Strategy

About Teneo Teneo is the global CEO advisory firm. We partner with our clients globally to do great things for a better future. Drawing upon our global team and expansive network of senior advisors, we provide advisory services across our five business segments on a stand-alone or fully integrated basis to help our clients solve complex business challenges. Our clients include a significant number of the Fortune 100 and FTSE 100, as well as other cor­po­ra­tions, financial insti­tu­tions and organizations. Our full range of advisory services includes strategic com­mu­ni­ca­tions, investor relations, financial trans­ac­tions and restruc­tur­ing, management consulting, physical and cyber risk, orga­ni­za­tion­al design, board and executive search, geopolitics and government affairs, corporate governance, ESG and DE&I. The firm has more than 1,800 employees located in 50+ offices around the world. Description Teneo Digital advises the world's leading CEOs and organizations on how to show up, compete and win in a digital-first world, where reputation is shaped across social media, search, paid campaigns, AI-generated answers and emerging platforms. We work at the intersection of strategy, communications and digital, helping clients navigate how influence is evolving and translating those changes into practical communications, campaign and reputation strategies. We're looking for a senior digital strategist to help build Teneo Canada's capability at the intersection of digital strategy, campaigns, AI and reputation. This is a client-facing advisory role, working with senior communications and corporate affairs leaders to develop digital strategies, lead campaign strategy and oversee execution with specialist partners and translate emerging trends into practical recommendations that drive business outcomes. Day to day, you'll help clients understand where digital influence is moving, how technology is reshaping communications, and how to apply those insights to campaigns, reputation management and executive positioning. This person does not need to be a media buyer or AI engineer but should understand those disciplines well enough to lead strategy, manage specialist partners and confidently advise clients. Responsibilities Advise clients on digital strategy across reputation, stakeholder engagement, social, search, paid media, AI-driven discovery and executive visibility, connecting digital considerations to broader business and communications objectives. Develop digital and integrated communications strategies, helping define audiences, narratives, channels, objectives and measurement frameworks while coordinating with specialist internal and external partners. Lead and contribute to client workstreams, workshops and strategic discussions, translating complex digital and emerging-technology trends into practical recommendations for senior communications and corporate affairs leaders. Contribute to multidisciplinary teams working on complex or high-stakes client situations, including assignments where digital is only one part of the broader strategic challenge. Develop client-ready deliverables including presentations, strategic recommendations, campaign plans and points of view requiring minimal oversight. Guide digital reputation and intelligence initiatives across social listening, search, GEO, AI visibility and emerging platforms, identifying risks, stakeholder dynamics and opportunities for clients. Work with paid media, creative and analytics partners to ensure campaigns and digital programs are strategically sound, measurable and aligned with client objectives, without necessarily acting as the hands-on platform operator. Help build Teneo’s digital advisory offerings, including new methodologies, playbooks and points of view across digital reputation, emerging platforms and AI. Mentor junior team members, providing direction on research, analysis, reporting and client deliverables while helping build capability across the team. Stay at the forefront of developments across digital platforms, social, search, AI, LLMs and emerging technologies, proactively bringing new ideas and implications to clients and colleagues. Qualifications 6+ years’ experience in digital strategy, strategic communications, corporate affairs, reputation management, management consulting or related advisory work. Experience supporting or advising senior stakeholders on digital strategy, reputation, stakeholder engagement, transformation or other complex business issues. Demonstrated ability to structure complex problems, develop strategic recommendations and coordinate multidisciplinary teams through execution. Strong understanding of integrated communications and campaigns spanning owned, earned, shared and paid channels, with experience developing strategy rather than simply executing tactics. Ability to quickly understand unfamiliar business, reputation and stakeholder issues and identify where digital insight or strategy can add value. Working knowledge of paid media and ad-buying ecosystems, with the ability to collaborate effectively with specialist agencies and vendors, challenge recommendations and oversee execution. Strong understanding of digital platforms, search, GEO, AI-driven discovery, social listening and how digital reputation and information environments are evolving. Experience using digital analytics, research or social listening to identify trends, assess stakeholder dynamics, measure performance and translate findings into strategic recommendations. Excellent written and verbal communication skills, including the ability to develop clear, executive-ready presentations, recommendations and points of view. Experience managing client workstreams and mentoring junior team members in a fast-paced, client-driven environment. Curious, strategically minded and comfortable working in ambiguity, with a demonstrated ability to translate emerging technologies and digital trends into practical client opportunities. Bachelor’s degree or equivalent experience.