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Creator Marketing Specialist, EMEA An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it's a cultural symbol that resonates globally. As creator marketing shifts from one-off campaigns to always-on programmes, the EMEA Marketing team is seeking a Creator Marketing Specialist to own the day-to-day running of our always-on influencer relationships across our key EMEA markets. You will keep our organic social and paid media fuelled with a steady flow of creator content, strengthening our localised content output in each market. You will own the operational engine behind our creator programme end-to-end, keeping it running smoothly, accurately, and at pace. Reporting to: Media & Connections Manager, EMEA Works closely with: Social, Paid Media, Artist Marketing and PR teams About the Job Shape and own the always-on creator strategy for EMEA: manage Fender's creator and influencer relationships day-to-day, keeping a steady pipeline of content flowing to support organic social and paid media. Manage seeding and product gifting logistics end-to-end: maintain the creator roster and stock allocation, coordinate with warehouse/fulfilment on despatch, track shipments, and chase delivery and content confirmation. Coordinate briefs, deliverables, and usage/whitelisting permissions with creators, ensuring content is delivered on time, on-brief, and cleared for organic and paid use. Monitor creator and influencer content across platforms, capturing links, assets, and posting confirmations, and flagging brand-safety or compliance issues (e.g. #ad/#gifted disclosure). Own routine performance monitoring and reporting: pull platform and campaign metrics, maintain trackers and dashboards, and produce clear weekly/monthly summaries of creator activity, reach, and engagement. Maintain accurate records of budgets, seeded stock, agreements, and creator contact details, keeping systems and trackers up to date and audit-ready. Support the build-out of an always-on EMEA affiliate and creator programme, helping onboard creators and administer codes, links, and payments. Surface emerging creators, trends, and cultural moments to the Media & Connections Manager and wider team, feeding fresh opportunities into the always-on plan. Liaise with Social, Paid Media, Artist Marketing and PR to align creator content with campaign calendars, launches, and cultural moments across priority markets. Programme and manage creators directly across our priority markets building a roster in each territory and ensuring content is culturally relevant and resonant in-market, not just translated. Uphold brand safety, platform best practice, and disclosure/advertising standards (e.g. ASA/CAP) across all creator activity. What You Need Some experience in influencer, creator, or social marketing, whether in-house, agency, or via a placement/internship, ideally with exposure to gifting or seeding programmes. Highly organised and detail-oriented, comfortable managing many small, moving relationships and logistics simultaneously without dropping the ball. Confident with numbers and reporting: able to pull platform metrics, maintain trackers/spreadsheets, and turn raw data into a clear, simple summary. Social native with a strong working knowledge of Instagram, TikTok, and YouTube, and how creators build and engage audiences on each. A developing eye for creator strategy: able to match creators to the right brand and product, understand what will land with target consumers, and build a roster that supports commercial and brand goals, not just fill a content calendar. Clear, friendly communicator who can brief creators, chase deliverables, and keep internal stakeholders updated in a professional, on-brand way. Proactive and hands-on, happy to own admin and logistics while showing initiative in spotting new creators and opportunities. Ambitious and hungry to grow: keen to take ownership, build something from the ground up, and develop the creator programme (and your own career) as it scales. Comfortable working at pace across multiple markets, campaigns, and partners in a fast-moving environment. A working knowledge of music, guitar, music-tech and creator culture is a strong plus. Fluency in English is required; additional European languages are a plus.
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