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Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com . Role Overview Astera Labs is seeking a Senior Director of Product Marketing to lead go-to-market strategy for our industry-leading fabric switch and memory controller solutions. This is a high-impact leadership role at the intersection of technology and market strategy, where you'll shape how the world's largest hyperscalers and AI infrastructure builders understand and adopt our connectivity products. As a senior leader on the product marketing team, you'll drive positioning, messaging, and competitive strategy for products enabling the next generation of AI and cloud data centers. You'll partner closely with engineering, sales, and executive leadership to translate customers’ needs into competitive roadmaps and compelling value propositions that resonate with decision-makers. This role requires someone who can move fluidly between silicon-level technical discussions and strategic market conversations. With AI infrastructure demand accelerating and Astera Labs at the forefront of solving critical connectivity bottlenecks, this is an opportunity to shape the narrative for technologies like PCIe, UALink, CXL and emerging high-speed protocols that are powering rack-scale AI systems worldwide. Key Responsibilities Go-to-Market Strategy & Execution Lead product strategy, positioning, and go-to-market strategy for fabric switch and controller product lines Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers Develop compelling content including presentations, blogs, datasheets, and technical collateral Market & Competitive Intelligence Own competitive analysis and market intelligence for fabric switch controller product lines Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity Translate market insights into actionable product and positioning recommendations Cross-Functional Leadership Partner with engineering to deeply understand product capabilities and drive roadmap Enable sales teams with training, tools, and competitive positioning to win strategic accounts Collaborate with executive leadership to align product marketing initiatives with corporate strategy Team & Stakeholder Management Build and mentor a high-performing product marketing team Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings Drive alignment across marketing, product, and sales organizations Basic Qualifications Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical field 12+ years of experience in product marketing, product management, or technical marketing roles Demonstrated experience with PCIe technology or high-speed switching/interconnect products Strong understanding of semiconductor products and silicon development lifecycle Proven track record of leading successful product launches in the data center or infrastructure market Experience presenting to and influencing technical audiences including engineers and architects Preferred Qualifications MBA or Master's degree in a technical discipline Experience marketing to hyperscaler and enterprise customers (AWS, Google, Microsoft, Meta, etc.) Familiarity with high speed connectivity protocols, such as UALink, PCIe, and CXL Background in AI/ML infrastructure or data center architecture Experience building and leading product marketing teams at high-growth technology companies Strong executive presence and public speaking skills for industry events and analyst engagements Salary range is $240,000 to $300,000 depending on experience, level, and business need. This role may be eligible for discretionary bonus, incentives and benefits. We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.
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In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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