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1. COMPANY DESCRIPTION Wesworth Electric is a full-service electrical contractor that has served South Florida since **, providing safe, high-quality, and efficient electrical solutions across residential, commercial, multifamily, and industrial sectors. The company combines licensed, scalable crews with advanced technology platforms (including CRM and service operations tracking) to deliver complete transparency and operational excellence. Built on long-term relationships and strong client retention, Wesworth Electric continues to expand its B2B presence across commercial facilities, property management groups, and HOAs. 2. ROLE OVERVIEW The Growth Marketing Specialist is a full-time position dedicated to driving full-funnel customer acquisition, pipeline velocity, and long-term client retention. Moving beyond traditional brand marketing, this candidate will focus on generating qualified top-of-funnel (ToFu) B2B leads, constructing seamless hand-off processes with the Service department to maximize close rates, and establishing repeatable frameworks for customer success, retention, and targeted retargeting campaigns. 3. GROWTH MARKETING ACCOUNTABILITY CHART Top-of-Funnel (ToFu) Lead Generation Develop & execute direct outbound & digital campaigns targeting commercial, industrial, & HOA property managers in South Florida. Optimize paid digital channels, outbound email sequences, and local search visibility. Calibrate lead scoring to ensure high lead quality prior to sales hand-off. Middle-of-Funnel (MoFu) Service & Sales Enablement Standardize lead-to-service hand-off workflows and CRM tracking. Produce conversion-focused sales collateral, presentation pitch decks, and proposal templates. Collaborate with the Service department to track ticket conversions and ensure rapid lead follow-up. Bottom-of-Funnel (BoFu) Closing Support Implement targeted email sequences for pending proposals and unsold quotes. Analyze CRM pipeline drop-off points and deploy specialized win-back sales assets. Post-Purchase Customer Success & Retention Establish structured onboarding workflows and post-service follow-up automation. Build feedback loops (NPS/CSAT) to capture client reviews and identify account expansion opportunities. Run scheduled account check-ins and automated preventive maintenance reminders. Retention & Retargeting Re-engagement Campaigns Segment past commercial/HOA clients for automated preventive maintenance & inspection retargeting. Run multi-channel re-engagement campaigns targeting inactive B2B accounts. 4. DAY-TO-DAY RESPONSIBILITIES Lead Acquisition & Outbound: Plan, launch, and manage targeted digital outreach, direct response campaigns, and account-based marketing (ABM) targeting property managers and commercial decision-makers in South Florida. Process Automation & Integration: Systematize lead tracking and hand-off mechanics between Marketing, Sales, and Service teams in the CRM. Service Department Enablement: Equip service manager and estimators with modern, professional sales assets, proposal designs, and automated follow-ups that increase win rates. Lifecycle Marketing: Design, deploy, and maintain automated nurture tracks for new leads, past clients, and recurring service contract renewals. Performance Analytics & Reporting: Monitor full-funnel metrics weekly, identifying growth bottlenecks and optimizing acquisition channels based on ROI. Market Intelligence: Conduct market research, competitor benchmarking, and support trade show or industry event participation to expand B2B network presence. 5. QUALIFICATIONS & CORE CAPABILITIES B2B Growth Experience: Proven track record in lead generation, sales enablement, or growth marketing. Experience in electrical contracting, construction, or commercial property services is highly preferred. Bilingual Fluency: Exceptional written and verbal business communication skills in both English and Spanish to seamlessly interact with South Florida B2B clients and internal teams. CRM & Technology Mastery: Hands-on experience with CRM systems (e.g., Pipedrive, ConnectWise), marketing automation platforms, and digital analytics tools. Full-Funnel Acumen: Deep understanding of the complete customer lifecycle, from initial lead capture to service hand-off, retention, and account expansion. Technical & Creative Execution: Strong copy-writing skills, structural process design capability, and the ability to independently manage multi-channel campaigns from concept to execution. Education: Bachelor's degree in Marketing, Business Administration, Communications, or equivalent practical experience. #J-***-Ljbffr
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