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Owns the long-term strategy, health, and commercial performance of Adyen’s Digital Content, Media & Communications vertical. Drives global go-to-market strategy, customer segmentation, revenue growth, and market expansion. Acts as the vertical subject matter expert, analyzes customer behavior, informs product prioritization, pricing, packaging, and commercial enablement, and monitors industry trends, technology, and regulatory developments. Partners with commercial, product, and senior stakeholders and represents Adyen publicly.