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Media buying is now the easy part. In 2026, the buying itself is piping. The levers that actually move a DTC account are creative, offer, and conversion rate, and the platform keeps getting better at rewarding whoever gets those right. So we don't hire media buyers. We hire marketers who buy media. At Sweat Pants Agency we work with around 50 DTC and eCommerce brands across our service lines, 20 to 25 of them on paid media, and we spend $6-9M a month on Meta. We're hiring one person to own a ha…