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Fire TV is reshaping the way millions of people discover, engage with, and enjoy entertainment every day. The Fire TV, Advertising and Appstore Decision Science organization is looking for a Data Scientist who is passionate about using data to surface customer insights that will influence the development of new and improved customer experiences across the Fire TV organization. This role contributes to the foundational science and analytics capabilities used by Product, Finance, Marketing, Advertising, and Engineering teams to make high-quality business decisions. You will design, develop, and operationalize data science solutions supporting Fire TV customer engagement and retention, lifecycle analytics, Ads monetization, experimentation, and AI-enabled analytics. This role is appropriate for a scientist who can independently own data science workstreams, partner effectively across technical and business teams, and deliver high-quality solutions with minimal guidance. The ideal candidate combines strong quantitative fundamentals with practical experience applying machine learning and statistical methods to real-world business problems. Successful scientists in this role deliver trusted models and analyses, improve measurement quality, communicate findings clearly to technical and non-technical audiences, and help the business move faster through data-driven insight. Key job responsibilities - Design, develop, validate, and maintain machine learning models, statistical analyses, and decision frameworks supporting one or more of the following pillars: Fire TV engagement, lifecycle analytics, ads monetization, and Appstore performance - Independently own data science workstreams with guidance on ambiguous or high-impact decisions. Deliver analyses and models from problem definition through validation and handoff, partnering with senior scientists and stakeholders as needed - Build and refine customer segmentation and clustering frameworks that enable personalized marketing and engagement strategies - Contribute to the design of A/B experiments and analyses; develop power analyses, define guardrail and success metrics, and interpret results to inform product decisions - Partner with Business Intelligence Engineers, Data Engineers, Product, Finance, and Marketing stakeholders to translate business questions into rigorous analytical frameworks - Identify and close measurement gaps — including coverage gaps in customer attribution, engagement, and conversion — and advocate for better instrumentation upstream - Communicate findings clearly and accurately to both technical and non-technical audiences; write rigorous technical documents and present results with appropriate caveats - Contribute to DS best practices including reproducibility, code quality, documentation, and model validation standards - Mentor junior data scientists and analysts on methodology, tool usage, and analytical approach About the team The FAA Decision Science team turns trusted insights into business actions that accelerate growth, improve customer experiences, and optimize engagement and monetization across Fire TV, Advertising, and Appstore. We operationalize insights into scalable decision systems through durable data products, advanced modeling, automation, and AI-enabled workflows. Our team is comprised of Data Engineers, Business Intelligence Engineers, Data Scientists, and Product Managers who take pride in building reliable, trustworthy data products that empower our stakeholders to make data-driven decisions. We encourage scientists who are curious about the business, care deeply about data quality, and want to grow their craft in a collaborative, high-ownership environment.