Social Media Manager

A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Social Media Manager who will lead the social media strategy, listening, and performance across all brands. Responsibilities: Strategy & Planning: Translate brand priorities into comprehensive content plans (platform mix, cadence, formats, creative direction) and secure approval from Brand Leads. Listening & Insights: Track brand mentions, sentiment, competitor activity, and category trends. Feed insights into campaign planning and escalate potential crises to PR & Communications. Performance & Reporting: Report on reach, engagement, and growth. Deliver monthly metrics to the Data & Retention Manager and present performance reviews to Brand Leads and the Head of Marketing. Community Management: Oversee day-to-day posting, comments, and messages. Ensure consistent brand voice across channels and line-manage execution quality. Influencer Relations: Partner with Brand Leads to build influencer strategies. Manage end-to-end outreach, briefing, content approvals, and performance tracking. Production & Alignment: Commission freelance photography in coordination with the Creative Content Producer. Meet regularly with Performance Marketing to align organic and paid social strategies. Line Management: Direct, mentor, and review the Junior Social Media Manager, delegating community tasks and supporting their professional development. AI Integration Analyze social listening data, conduct competitor research, and synthesize trend insights. Draft community guidelines, response frameworks, content ideas, and caption options. Optimize content calendars and schedule coordination. Stay updated on emerging AI tools for social media management. Minimum Requirements: 3+ years of experience in social media or community management (multi-brand experience preferred). Proven track record with social media platforms, algorithms, and social listening tools. Demonstrated experience using AI tools in daily social workflows. Degree in Marketing, Communications, or equivalent practical experience. What We’re Looking For Strategic & Data-Driven: Skillful at interpreting social metrics to uncover growth opportunities. Creative Communicator: Deep knowledge of platform dynamics, audience psychology, and brand voice. AI-Fluent: Actively integrates AI tools into daily workflows. People Leader: Strong management skills focused on team development and execution quality. Benefits: Competitive salary based on experience (salary can potentially be more based on experience/skills) IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed] .com Desired Skills: Social Media Manager Social Media Manager Social Media Manager